Superstar IA, BA, facilitator
Is known as a superstar UX practitioner: a blend of Information Architect, Business Analyst, Stakeholder Whisper, and Facilitator Extraordinaire.
Just enough design up front
Proves the value of “just-enough design up-front”— in collaboration with developers, the business, and users.
Complexity tackled early
Prevents expensive, late-in-the-game pivots by expertly exposing and clarifying complexity early in the process.
Makes IA fun
Make participating in IA not only feel incredibly effective, but also fun and game-like.
Level playing field for innovation
Creates a healthy, level playing field for innovate ideas and solutions.
Resists design by committee
Facilitates true, cross-functional, and focused collaboration. Resists haphazard design by committee.
Leads working sessions, not wasteful meetings.
Leads teams toward strategic iteration, while fighting myopic feature-by-feature iteration that results in messy products.
Respect the brain
Believes it’s inhumane and unethical to create technology that doesn't respect the natural functioning of the human brain.
Confident usability testing
Feels confident going into usability testing, knowing the design is directly derived from user research, the user’s mental model, and cognitive science best practices.
Long term change
Designs strong foundations for systemic, long-term product transformation.
Scaleable and future proof UX
Launches scalable, sustainable, future-proof UX.
Creates a seat at the table
Stops wishing for a seat at the table and creates it—by being so damn effective.
Bring it on to complexity
Doesn’t shy away from complexity. Confidently says: “Bring it ON!”
Less messy process
Fosters a UX process that is less stressful, less messy, less guessy—collaboratively creating clarity from chaos.