I genuinely feel that I've learned a great deal from this course. It's a huge amount of work, and in doing that work I feel that I've become a better designer using these techniques. Sophia clearly cares about the material, and that makes it easier to dig into the really gnarly parts (Attribute Requirements and Prioritization, I'm looking at you!).
Learning OOUX is kind of like having GPS for my UX process. Instead of getting lost in complexity I have the tools to navigate right through it. Is "life-changing" going overboard? Maybe but that's how it feels!
You can tell this course was created by a UX designer! Everything was designed with the students in mind, which made learning a tough program as easy and enjoyable as possible. I would recommend this course to any UX designer looking to learn more about information architecture and how to design simple solutions for complex products.
Object Oriented UX is the way you've always wanted to do things but didn't know how to structure it outside of your brain, and blew my mind the first time I saw a video about it. Everyone should learn the basics of OOUX so they can create better products and services for the world.... It's the coolest process ever.
My entire time as a UX Designer (10+ years), I have worked on systems of increasing complexity. I wanted to dig deeper into OOUX because not only did I want to be able to learn new techniques to unravel complexity, but I want to also be able to explain that complexity to my teammates and stakeholders. The ORCA process provides a visual framework that is scalable to fit any busy schedule and timeline. In other words, it makes the information architecture process more meaningful and fun!
The OOUX programme has been an amazing process, albeit not an easy course at all. Well worth the effort and I am already using different parts of the process in my day-to-day work. Even if I am not going through the whole ORCA process for every project, I am using little parts of it here and there and can feel the benefit of this already. Definitely not a walk in the park and a lot of personal sacrifice has to be made but I'm sure long term it's going to be way worth it!
This methodology isn't just for new designers. As someone who has been in the design field for over 10 years, I can certainly vouch that old dogs can indeed learn new tricks. I've been starting to feel quite a bit of burnout due to reworking complex features. With OOUX, I'm nearly guaranteed to flush out all my questions before ever putting a pixel on the page. I'm positive this new way of thinking will save me so much time in future projects.
This OOUX course has given me the tools to help facilitate the discussions I've always had trouble having. It is already helping me talk more effectively with both PMs and engineers.
This course has been instrumental in rethinking the already thorough UX process I follow. The fact that we approach problems through the lens of objects is so simple yet life-changing! I cannot recommend this course enough to people who build complex enterprise systems or just want a different way at approaching collaboration and UX process!
OOUX is like a breath of fresh air for designers like me who crave definition, planning, collaboration and purpose when approaching complex system design problems. This design philosophy pushes aside the inefficiencies of screen-by-screen, myopic design and instead teaches you how to work with a cross-functional team to visualize and map out a holistic system where the Objects are the rockstars and then the relationships, features and functionality more purposefully fall into place around them. Sophia's passion for OOUX really shines through in this program, and her enthusiasm is contagious. She gives you everything you need to incorporate OOUX into your design process - education, mentorship, templates and access to a community of certified OOUX-ers.
This course leveled-up my design strategy skills. There are so many excellent exercises you've never seen before and Sophia explains the why, how, and what of each. This course is also practice - it is a great mix of theory, but is always thoroughly grounded in giving you actionable practices. This course should be required for all product designers and anyone else creating digital products.
To me a huge part of the value of OOUX is that it directly supports our experience principles, so it just makes sense. The certification course is a thorough and intimate process of learning the methodology in an approachable, understanding environment. I was grateful that applying lessons to my design challenge each week made the concepts more concrete. I tend to be a "solo learner," but my mentor was wonderful and having shared experiences with my cohort definitely made it more fun!
Taking this course was the best thing I have done yet in my 5 year UX career. There are so many courses out there promising new skills that are just rehashing the same material I learned in UX school. Sophia's OOUX method is on a whole different level -- even half way through taking this class I was able to apply what I was learning to really transform how my scrum team approached problems. My dev team and stakeholders were quickly bought in to the process. I've also used the ORCA process in design challenges when applying for jobs to great success. Really nothing beats this process in breaking down the complexity of a problem before the detailed design and dev work begins. OOUX is going to save the whole industry so much time and money as this community grows!
Untangling complexity, thinking systematically, designing intentionally --- this course delivers on all three of these promises AND at the same time is fun and joyful. Every week, my skills and confidence bloomed as we took on challenging assignments and delved into complex concepts. What an absolute pleasure it was and how generous of Sophia to share her knowledge, framework and community with us. Thank you!
I've practiced OOUX since 2019 in a very autonomous level and I analysed some product with a reverse-engineering method in order to audit some interfaces and their structure. When I saw that the OOUX method created real value for me and my understanding on the topic, I really wanted to invest to myself and apply for the training. It was a long journey and I'm sad to stop my training but the most important things is not the objective but the way how to achieve it.
Taking the OOUX certification literally skyrocketed my confidence in tackling complexity and knowing exactly where to begin with a design challenge! I would recommend this to any serious problem-solver. Thanks, Sophia:)
Beyond being a really fun instructor, Sophia has created a process that really supports the way I think about my projects. I now have the tools to get all these things out of my head and easily transfer that knowledge to different team members and tease out the questions around complexity early in the process. I was really excited when I found out about the course and waited months for it to open up! Once I got into it I felt like the content was easy to consume and the pace for homework was great. I really enjoyed working on the design challenge as well. I've come out on the other side with a lot of great techniques that I can use consequentially or plug and play depending on the needs of the design problem I'm working on. Either way the process will give me not only the confidence to complete the work but also the structure I need to defend the design decisions.
OOUX has made me more aware of what I did not know but has given me a framework to confidently tackle complexity. I now know that it's not about knowing all the answers upfront, it's a collaborative process to figure all the details out.
Object-Oriented UX has provided me with a simple and effective methodology to tackle design problems in a way that is transparent, collaborative, and well-documented. OOUX is an invaluable way to become a domain expert, because it helps me ask the really important questions early in the design process before they become painful and expensive to answer.
OOUX is buffed up Information Architecture and I love it. The certification course was a string to my content strategy and digital product bow, and this focused learning ensures that the methodology is now baked into my thinking. I had attended various one to two day workshops before, but this program dug in on all the process from beginning to end and I found it incredibly rewarding to do said digging in. OOUX is a muscle and it needs to be built upon, and I'm excited to continue to build on the skills I've learnt in this 10 week course. Sophia packs in a LOT of information on this course; make sure you've got plenty of coffee and post-it notes at the ready.
OOUX helps in getting, streamlining requirements correctly before I start designing.
The OOUX Strategist course has been invaluable to my development in UX. It's given me a robust toolkit for breaking down and communicating complexity. With the techniques I've learned in this course, I'm confident I can design and advocate for truly intuitive, user-centered experiences!
Doing the OOUX cohort has been amazing. Not only has it helped an NHS Trust to truly embrace UCD techniques and focus on what's important to patients it has helped me personally to grow in confidence when tackling a complex design challenge. I would not hesitate to recommend it to anyone working in designing experiences for people, whether you work in digital or not, all would benefit.
Since 2016, OOUX has given me structure to breaking down UX problems, now with the ORCA process I not only have even more structure to this process, it also makes it easier for important questions to be raised, challenged, and understood by stakeholders earlier in the process.
A focus on systems thinking and information architecture is a major gap in how many design teams approach user experience design. OOUX has provided a brilliant process for my team to approach these problems in clear, repeatable, collaborative ways.
OOUX and ORCA open an intuitive and logical window into the world of user experience that actually emphasizes human behavior and understanding. This fast paced, but comprehensive, program will help you sort out all those thorny and difficult questions before you even touch a sketchpad or design program. Your client and users will thank you. You will also be grateful for the work you invested in the ORCA process. No more "oh no I didn't think of that" in the middle of laying out your homepage or nav bar. Save yourself all that trouble with OOUX.
I loved the ORCA process and OOUX in general. As a newbie it turned my world upside-down. I feel not only confidence, but I am even more curious than before about the way human brains work. It is complex and fascinating. Sophia is a great teacher and mentor. Complex ideas are like puzzle pieces to her and she makes the whole learning as simple and fun as a game! The community is one-of-a-kind with people constantly sharing ideas and helping each-other. OOUX Certification is the most mind-bending, ass-kicking and insightful course I have attended so far!
If you want to level up on conquering complexity and be able to confidently apply it in collaboration with your team or clients, this certification is the real deal. Sophia has developed the OOUX philosophy and ORCA process through years of practice in her own work and it shows. She can explain every aspect of the process and draws on examples and the knowledge of a growing community of OOUX strategists to teach you how to apply this to your own user experience challenge.
I've loved UX since my first day on the job in 2009. But in the early days of my career, I'd often feel like the process I was a part of needed more rigor. We seemed to wait until late in the game to tackle complexity—and this just led to a ton of rework. We'd try to break up the complexity by siloing features and functionality—and this just led to "frankenstein" designs. By studying human psychology as well as the object-oriented UI practice that were popular in the '90s, I created a rigorous methodology for breaking down complexity while also ensuring holistic, elegant, systemic UX and information architecture. This game-like process completely transformed my professional life. With OOUX and the ORCA process, I facilitate effective collaboration, break down team silos, and have a ton more fun doing my job as a UX designer. I honestly cannot imagine designing a digital environment without leveraging OOUX.
I love that OOUX gives me a foundation I can use to help me be more confident about simplifying complex processes and creating software that is easy to use and makes sense to my end-users. Also, coming from a developer background, I find all of the details that are formulated throughout the ORCA process is extremely helpful to developers. I look forward to using OOUX and the ORCA process in my job to help facilitate research, clarify workflows, and create simple yet useful designs.
I'm a (mostly) self-taught career changer, and after 5 years of having abstract concepts in my head about how to structure a system, Sophia's ORCA method connected all the dots. I finally feel confident in my abilities to design a complex system, to bring others along for the journey and make them understand how we together can design an intuitive, easy-to-use system.
I came into this course feeling confident in my knowledge of UX, but wanting more confidence in presenting my specifications and learnings to my partners and shareholders. As I progressed through Sophia's OOUX Course, I found the building blocks for an approach that would easily inspire confidence not only in me but that would translate easily to my shareholders (Devs, Product Managers/Owners, Managers, etc.).
Sophia’s OOUX Summer School and Certification were stellar! Easily one of the best training investments you could make; especially if you want to make sense of a mess or synthesise research insights into a scalable and user-centred structure.
For UX designers, sometimes "intuitive" is subjective. OOUX breaks down what it means to be intuitive; it's a way to set up a structure that helps designers come up with a product that's intuitive—by default.
OOUX is the foundation for deeply considered software design. It provides a framework for defining a system; thinking in terms of objects and their relationships to each other.
So much design today mistakenly starts with UI, designing screen by disconnected screen. OOUX will have you start from the ground up, making sure the system matches the users model of the world. Sophia is an effective teacher, guiding you week by week with engaging assignments and a collaborative atmosphere. Highly recommended.
As a graphic designer looking for more exposure into designing for digital, the OOUX course gave me incredible insight into the thought process of UX design before committing a single pixel to the screen. Sophia's passion for OOUX is clear and contagious. I look forward to continuing to grow and find new ways use what I've discovered.
OOUX is fundamental training for Product Designers architecting complex digital spaces suited to user's mental models. Divert those conference dollars wisely and choose to complete an OOUX Certification instead and I guarantee you'll see an improvement in your design process. The versatility of the framework will give you better tools for stakeholder engagement and systematically designing more intuitive digital environments. All that and you will be learning from a very engaged community of experts. I knew I had already received 10x what I paid for within a couple of weeks - and I'm sure you will find that to be the case as well.
As a UX Designer I know that it was one of my best decisions ever! This certification is something more than I expected. It is a comprehensive excellent adventure through real and digital objects, their relationships, and what we can do with them as users. Now I feel well-armed with new tools that I fully understand after these crazy weeks of work. This was an excellent experience for me, and I will spread the knowledge about OOUX for sure!
The OOUX was not what I expected. The course has been consuming, challenging, and rewarding. The Object-Oriented UX certification is not a boot-camp filled with straightforward questions and answers. When I enrolled in the course, I expected to learn some concepts and philosophies that I would apply to the early stages of my design process. I didn't expect to learn an entirely new way to think about my work. Sophia is patient, fair, knowledgeable, helpful but also will not compromise her standards. This certification is just the beginning. If you are willing to open yourself up to learning new concepts, structures, and how to apply them, this course is for you. It is not easy, but rewarding things rarely are.
I was new to UX research, and I took Sophia's 10-week class. I learned so much that I now have confidence that I could be a constructive part of a UX team. I know where to start, and have experience with many of the concepts and tools I will need to start my career in UX.
OOUX is an organizing system for designing the user experience for a system (website, app, etc) in a way that mimics the human tendency to organize our schemas based on objects. You start by finding the most important objects, defining them, discovering the relationships and CTAs relevant to them, then design your system based on the results.
OOUX and the ORCA method are the best way to do Information Architecture for that I've found.
OOUX/ORCA is an excellent bridge between UX Research and UX Design, providing a framework to make design decisions based on the evidence discovered during research. The ORCA approach ensures the system design will match the user's mental model; this reduces the users' cognitive load, and bakes navigation through the objects in the user's mental model into the design. Finally, from a development perspective, the data needs and relationships are generated early in the process. This allows quicker development with less risk because some back end development (define databases etc) and some front end development (CRUD) can be under way by the time the real heavy lifting starts (UX design of CTAs).
OOUX and ORCA came into my UX journey at the perfect time. I have new confidence when it comes to tackling complexity and Greenfield spaces. I'm so glad I took this course and for how it's helped me feel stronger and more comfortable as a designer.
I was already 100% sold on, and actively practicing, OOUX prior to this certification course. That said, one thing I know about Sophia is she's always optimizing, so I knew I'd still learn a lot (and I did). For me, OOUX is a pure power tool of a design methodology, and we've truly not found a single downside to it in our application of it thus far. Adding a certification at this point was both to continue to enhance my knowledge of the methodology, expand my OOUX network, and also lend further credibility to the OOUX work I'm already doing (and will continue to do). As far as I'm concerned, this is just one milestone in a long relationship and love affair with OOUX, and I'm looking forward to continuing to use it, teach it, and evangelize for it at every opportunity.
The philosophy has helped me so much! It's helped me break down and communicate complexity and opportunities for improvement. I think it's such a valuable process to go through when working on any new system and can help reconsider structures in current systems. I will continue to use this for my career and life!
For me the object-oriented world is not something new but it's the first time I started understanding how it really works and how I can benefit from it. What you, Sophia, are teaching is at the very least eye-opening. I am only at the beginning but I already know I want to dedicate my professional and personal time to study, practice and improve the whole process and methodology. It takes time but it's worth every second.
Wow! This has been the most comprehensive online course I've ever taken. We cut through so much ambiguity throughout the course -- both in theory and practice. This course helps you find complexity in your product sooner and address it head-on -- instead of ignoring it, not knowing about it, or not addressing it until it's live. Sophia has given me the language and process to communicate with stakeholders, clients, and other designers so that we're intentionally designing products together.
Sophia Prater's OOUX class and ORCA process has expanded my mental model of how to strategize and implement UX in real-world projects. These OOUX/ORCA concepts are difficult and often abstract because they involve a lot of high-level thinking. However, if you put the time in and really want to learn how to become a better UXer, then this course will only serve to benefit you. I highly recommend this class for anyone at any level in their UX career to take Sophia's OOUX/ORCA course.
OOUX, currently practiced by designers mostly, is a great opportunity for product people who can use it as an approach to extract requirements from stakeholders. Once we set the rules OOUX is like a game, for stakeholders to be able to engage they will just need to be guided, and you will get all the answers—as well as questions that should still be researched. I had such an epiphany, I saw why it is easier to jump into sketching at the beginning, but then if we are in the middle of complex project, the overwhelm of requirements, features and processes will never get less it will continue to grow, unless we figure things out in advance. So if you love big pictures, that's definitely for you. To handle complexity, we need to move with focus step by step, and that's what OOUX with ORCA is taking you through, so you can ease your way into sketching, rather than seeking you way out through the mess.
As a former small business owner turned UX designer, I was looking for a strategy to get a solid start on each new project. I wanted a framework for understanding the whole system, how all the parts relate, and how it might grow, so I could feel confident I wasn't missing key functionality.
OOUX helps you think through what you need to design before jumping into user flows and screens. By asking "What objects are important here?" and "What can users do with them?" you can build extremely robust contextual navigation. The process is a powerful tool to get stakeholders on the same page and clarify tricky questions up front. Using recognizable and reusable objects across a site or app greatly simplifies the final designs and reduces cognitive load for users. I love OOUX because it's a systematic way to work with stakeholders and create a truly intuitive user experience.
I believe strongly in this philosophy. I am so excited it's difficult to contain. THANK YOU Sophia Prater so much for bringing one of the most comprehensive programs to life with all the love, brilliance and enthusiasm you have! Having the ability to bring stakeholders into the process, giving them a voice, is the answer to my prayers!
My mind has been blown over this course. I have a completely different perspective on digital based design than I did a couple months ago. We interact with digital products everyday and, at least speaking from personal experience, have become complacent when things do not make sense or go as planned. This course has taught me that complacency should not be the standard in digital products! I now experience digital systems from an analytical perspective and think about how things are (or at least should be) interconnected. I would recommend this course to anyone that works in the digital design field. OOUX is a process that can be applied to any digital project and emphasizes how to design intuitive solutions.
I was looking for a framework that could help with understanding and structuring complexity, and this course hit the nail on the head! I know where to start and understand all of the necessary steps for how to build a solid foundation when designing. This framework has such significant implications for both users and designers and can apply to how people learn in general. I can't wait to start incorporating it and see the benefits play out in the real world!
I thoroughly enjoyed the challenge of learning the OOUX philosophy and Sophia’s ORCA process! Before the class had even ended, I was able to communicate more clearly with clients and back-end developers about what objects should be included in an application and the relationships between those objects.
I enjoy working within the ORCA process because it is systematic, creative, and at times, mind bending. It creates many questions as you're exploring different ways of defining and affecting objects while solving for potential ways forward. I find Sophia to be a natural teacher, a great mind and I appreciate her collaborative and energetic style around defining and teaching OOUX and ORCA.
In the tech industry, where one is expected to fill the role of many and everyone is a UX designer, OOUX is your organization’s blueprint for understanding the depth and breadth of your product’s system. The ORCA methodology that Sophia teaches has upgraded my technical writing and product design skills. I use OOUX as a tool to guide the process of creating project requirements, screen mockups, and technical documents.
OOUX Cohort 1.0 genuinely transformed my design philosophy and my design process. I came into the course knowing the bare minimum about OOUX, and I feel like I am leaving with an incredible path forward to practice, teach, and share OOUX and ORCA to my coworkers and to anyone interested in the philosophy and process. I had my doubts coming in, but I've "drank the Kool-Aid" and I'm 1,000,000% an OOUX lover. From simply working on a mock project, I discovered how much this philosophy and process will help with breaking down complexity. There's so much less rework involved when you deliberately align your thinking with concrete, defined objects. My goal is to continue learning more about OOUX by practicing and teaching others. The OOUX Cohort 1.0 was simply life-changing for me.
If I was coming into UX fresh, I would want to take this course. It gives a great set of tools to help you understand your problems, find solutions, and demonstrate those solutions to your business partners in product and dev. As someone that has spent a couple of years in UX, I'm glad I've taken this course because it has added a new tool in my tool belt to breakdown problems and communicate solutions to my business partners and stakeholders.