Welcome to the world of Object-Oriented UX.

OOUX is a philosophy and set of principles that helps UX designers break down complexity, understand convoluted business requirements, synthesize research, and facilitate collaboration with stakeholders, SMEs, and developers.  Armed with OOUX,  teams can create more efficient digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

Learn more about OOUX
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The best way to do IA

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I have new confidence when it comes to tackling complexity

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A pure power tool of a design methodology

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Helps break down and communicate complexity

Upcoming Event

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Object-Oriented UX at Scale: Wrangling Enterprise-level Complexity

February 9, 2021

An 8-hour two-part interactive virtual workshop for UX designers wrangling complex challenges in enterprise environments.

Reserve your spot!

Highlighted Resources

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Podcast Episode
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The Full-Stack Design System on The Intercom Podcast

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by John Collins and Emmet Connolly

Emmet Connolly is an advocate of the "full-stack design system", basically a design system that is rooted in a clear, shared conceptual model. "You shortcut a lot of extra thinking once you start with, “What does this object need to be?”' AGREED. If you are in a hurry, skip to min 9:00 to cut to the chase.

listen
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Article
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The Full Stack Design System

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by Emmet Connolly

Emmet Connolly (who brought OOUX training to Intercom back in 2016) write about how design systems need to be object-oriented, and how they are working toward that goal at Intercom.

read
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Video
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Talking through Action-first Design

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Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

In this quick interview before the Design Content Conference in 2019, Sophia Prater talks through the biggest danger of designing "actions-first", using an example from her Edtech days.

watch
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Video
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How OOUX will Transform Your Product Design Thinking (OOUX for Biz)

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Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Need to convince a boss or a business stakeholder on the value of OOUX? This talk speaks directly to leadership about how OOUX can help save time and money.

watch
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Article
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Words matter during times of uncertainty

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by Allison Biesboer

Allison is a content designer, content strategist, editor of the IBM Design Medium Publication. After COVID-19 hit, Allison started thinking about how to apply what she learned in a recent OOUX workshop to COVID-19 safety messaging.

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