Welcome to the world of Object-Oriented UX.

OOUX is a philosophy and set of principles that helps UX designers break down complexity, understand convoluted business requirements, synthesize research, and facilitate collaboration with stakeholders, SMEs, and developers.  Armed with OOUX,  teams can create more efficient digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

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Enrollment in Cohort 5 is OPEN!

Get certified in OOUX over the course of 10 weeks, starting Monday, August 30th, 2021. See what UX designers are calling "life-changing," "mind-blowing," "instrumental," "brilliant," "buffed-up IA," "game-changing"...and "easily one of the best training investments you could make."

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I would recommend this to any serious problem-solver
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Sophia's OOUX method is on a whole different level
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OOUX is like a breath of fresh air
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This new way of thinking will save me so much time in future projects
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An amazing process
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I have new confidence when it comes to tackling complexity
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Recent Resources

Podcast Episode
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Episode 015 - Living in Information with Jorge Arango
Episode 015 - Living in Information with Jorge Arango
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Featuring Jorge Arango

In this episode of the podcast, Sophia and Jorge discuss why the tension between top-down and bottom-up is the greatest challenge to designers, how to recognize signs that you’re working on a “greedy” product, and why social media is like a meeting that lasts forever.

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Podcast Episode
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Episode 017 - Using OOUX in the wild with Caroline Sober-James
Episode 017 - Using OOUX in the wild with Caroline Sober-James
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Caroline Sober-James
Director of User Experience at Acumium

In this episode of the podcast, Sophia and Caroline discuss why Caroline calls OOUX a power tool for digital design, what it's like to have a user call your system "seamless," and the parallels between OOUX and API design.

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Podcast Episode
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Episode 018 - OOUXing your UX Career with Amanda Worthington
Episode 018 - OOUXing your UX Career with Amanda Worthington
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Amanda Worthington
UX and Web Design Consultant

In this episode of the podcast, Sophia and Amanda talk about OOUXing your portfolio and making real connections at the UX Hustle Conference, How everything in your career has its season, and how Amanda leveraged her technical background as a civil engineer with her passion for design to build a new kind of web shop.

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Podcast Episode
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Episode 016 - OOUXing Healthcare with Imogen Levy
Episode 016 - OOUXing Healthcare with Imogen Levy
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Imogen Levy
UX Director at Moorfields Eye Hospital

In this episode of the podcast, Sophia and Imogen discuss how PDFs are bad for accessibility, why OOUX is not waterfall design, and exactly how many times you have to repeat yourself for your message to sink in.

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Guide
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Mural ORCA Discovery Template
Mural ORCA Discovery Template
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Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

Collaborating remotely? This MURAL template will help your team come together around the first iteration of the ORCA process: Discovery. You'll gain incredible clarity by defining objects, relationships, calls-to-action, and attributes. WARNING! This template provides some help text but is not completely self-explanatory. You'll want some OOUX basic training before diving in.

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