Welcome to the world of Object-Oriented UX.

OOUX is a philosophy and set of principles that helps UX designers break down complexity, understand convoluted business requirements, synthesize research, and facilitate collaboration with stakeholders, SMEs, and developers.  Armed with OOUX,  teams can create more efficient digital products that are easier to design and develop—and easier for users to understand. WIN. WIN. WIN.

Learn more about OOUX
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The best way to do IA

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I have new confidence when it comes to tackling complexity

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Just one milestone in a long relationship with OOUX

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Helps break down and communicate complexity

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Highlighted Resources

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Article
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Websites are not living rooms and other lessons for information architecture

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by Sarah R. Barrett

In this article, Sarah Barrett talks about how mapping can improve digital experiences. She also tackled the 4 steps to make our digital experiences mappable.

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Creating Intuitive Designs with Object-Oriented UX: An Interview with Sophia Prater

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by Oliver Lindberg

In this article, Sophia V Prater explains how you can use her object-oriented UX methodology to create intuitive digital products devoid of clutter. According to Sophia, broken objects are one of the biggest user experience fails.

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Podcast Episode
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24 Minutes of UX: Object Oriented UX with Sophia Prater and Joseph Duteil

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by Sophia Prater and Joseph Duteil

"Advice Giver" Sophia Prater and "Advice Seeker" Joseph Duteil discuss OOUX and how the idea is rooted in practice starting with a project for CNN in 2012, and how it has evolved into a repeatable approach, helping UXers tackle any type of app, site or software.

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Duo’s Object Oriented UX (OOUX) Design Process

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by Alicia Fremling and Andrea Neuhoff

In this article, Alicia and Andrea talk about Duo’s Object-Oriented UX (OOUX) Design Process. It also tackles the 3 steps on how OOUX works.

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Video
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Getting Curious about Complexity with Object Oriented UX

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Sophia V. Prater
Founder of Rewired UX and Chief Evangelist for OOUX

All too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” In this talk, Sophia goes over four main sources of complexity and how Object-Oriented UX can help wrangle them. You’ll learn about the tough questions you should be asking early on—to make the rest of the project easier and more successful.

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